Legal
Privacy Policy
Last updated: May 2025
Introduction
Lifestyle & Luxury ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services.
We operate as a premium luxury services provider based in the United Kingdom, offering executive transport, VIP experiences, premium gifting, concierge services, and membership programmes. This policy applies to all services we provide, including our chauffeur services, event coordination, and bespoke experiences.
By using our services or accessing our website, you consent to the data practices described in this policy. We encourage you to read this document carefully to understand how we handle your information.
Information We Collect
Personal Information You Provide
- Contact details: name, email address, telephone number, and postal address
- Booking information: pickup and drop-off locations, travel dates, times, and special requirements
- Payment information: credit/debit card details, billing address, and transaction history
- Account information: username, password, and communication preferences
- Identity verification: passport details or government-issued ID (when required for certain services)
- Special requests: dietary requirements, accessibility needs, occasion details (birthdays, proms, corporate events)
- Membership information: loyalty programme enrolment, booking history, and reward points
Information Collected Automatically
- Device information: IP address, browser type, operating system, and device identifiers
- Usage data: pages visited, time spent on site, click patterns, and referring websites
- Location data: GPS coordinates when using our mobile services or requesting pickup
- Communication records: emails, phone calls, and messages with our concierge team
- Cookie data: preferences, session information, and analytics data
Information from Third Parties
- Flight information from airlines for airport transfer services
- Venue and event details from partner establishments
- Payment verification from financial institutions
- Reviews and feedback from service rating platforms
How We Use Your Information
Service Delivery
- Processing and fulfilling bookings for chauffeur services, packages, and experiences
- Coordinating airport transfers including flight tracking and meet-and-greet services
- Arranging VIP experiences, event access, and exclusive venue reservations
- Managing premium gifting orders including sourcing, packaging, and delivery
- Providing 24/7 concierge support and responding to enquiries within our 2-hour guarantee
- Administering the V Class Business Loyalty Programme and tracking booking eligibility
Communication
- Sending booking confirmations, reminders, and service updates
- Providing chauffeur details and real-time vehicle tracking information
- Delivering newsletters with exclusive offers (with your consent)
- Responding to enquiries and support requests
- Notifying you of changes to our services, packages, or pricing
Business Operations
- Processing payments and managing financial transactions
- Preventing fraud and ensuring security of transactions
- Improving our services based on usage patterns and feedback
- Training our chauffeurs and concierge team
- Complying with legal and regulatory obligations
Service-Specific Data Practices
Executive Transport & Chauffeur Services
For our chauffeur services, we collect pickup and destination addresses, travel times, and any special requirements. Our vehicles may be equipped with GPS for real-time tracking, which you can access during your journey. Chauffeur feedback and ratings are stored to maintain service quality.
Airport Transfers
We collect flight information to track arrivals and departures, ensuring timely meet-and-greet service. This includes flight numbers, airline details, and terminal information. Flight data is obtained directly from airlines or aviation databases.
Packages (Birthday, Prom, Full Day)
For celebration packages, we collect event-specific details including occasion type, decoration preferences, beverage choices (champagne or non-alcoholic alternatives), and any special requests. For prom services, we may collect information about minors with parental consent.
Premium Gifting
Gift orders require recipient details including name and delivery address. We store gift preferences and purchase history to provide personalised recommendations. Custom packaging requests and gift messages are retained for order fulfilment.
VIP Experiences & Events
Access to exclusive events may require identity verification. We coordinate with venues and event organisers, sharing necessary information to secure your reservations and access passes.
Loyalty Programme
The V Class Business programme tracks your booking history to determine eligibility (5 bookings required) and calculate your 10% member discount. Programme data includes booking frequency, service preferences, and reward redemptions.
Information Sharing & Disclosure
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following circumstances:
Service Providers
- Chauffeurs and drivers assigned to your bookings
- Payment processors and financial institutions
- Venue partners, restaurants, and event organisers
- Gift suppliers and delivery services
- IT service providers and cloud hosting platforms
- Add-on service providers (photographers, florists, caterers)
Legal Requirements
- Compliance with court orders, legal processes, or government requests
- Protection of our rights, property, or safety
- Investigation of potential violations of our terms
- Prevention of fraud or illegal activities
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and your choices regarding your information.
Data Security
We implement robust security measures to protect your personal information:
Technical Safeguards
- SSL/TLS encryption for all data transmission
- Secure payment processing compliant with PCI-DSS standards
- Regular security audits and vulnerability assessments
- Access controls and authentication protocols
- Encrypted storage of sensitive information
Organisational Measures
- Staff training on data protection and confidentiality
- Strict confidentiality agreements with all employees and contractors
- Limited access to personal data on a need-to-know basis
- Incident response procedures for potential data breaches
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy:
Retention Periods
- Booking records: 7 years (for legal and tax purposes)
- Financial transactions: 7 years (regulatory requirement)
- Communication records: 3 years
- Loyalty programme data: Duration of membership plus 2 years
- Marketing preferences: Until you withdraw consent
- Website analytics: 26 months
After the retention period expires, we securely delete or anonymise your information. You may request earlier deletion subject to our legal obligations.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
Your Data Rights
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data ("right to be forgotten")
- Right to restrict processing: Request limitation of how we use your data
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests or direct marketing
- Rights related to automated decision-making: Request human review of automated decisions
To exercise these rights, contact our Data Protection Officer at privacy@lifestyleandluxury.co.uk. We will respond within one month of receiving your request. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience. Key points include:
Types of Cookies Used
- Essential cookies: Required for website functionality and security
- Performance cookies: Help us understand how visitors use our site
- Functionality cookies: Remember your preferences and settings
- Marketing cookies: Deliver relevant advertisements (with consent)
You can manage cookie preferences through your browser settings or our cookie consent banner.
International Transfers
As a UK-based company, we primarily process data within the United Kingdom and European Economic Area. Where we transfer data internationally (such as to service providers), we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK ICO.
Children's Privacy
Our services are generally directed at adults. For services involving minors (such as prom packages), we require parental or guardian consent. We do not knowingly collect personal information from children under 16 without verified parental consent. If you believe we have collected information from a child without consent, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of material changes by posting the updated policy on our website and, where appropriate, by email. The "Last updated" date at the top of this page indicates when the policy was last revised.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Lifestyle & Luxury
Data Protection: privacy@lifestyleandluxury.co.uk
General Enquiries: experience@lifestyleandluxury.co.uk
Phone: +44 7423 246734
Location: United Kingdom
Availability: Available 24/7
We aim to respond within 2 hours during business operations